Get to Know Sami Saaud
Founder & Chief Creative Officer
I am an award-winning, multi-faceted designer and Chief Creative Officer with over two decades of global experience, committed to blending beauty with functionality in various disciplines. My approach is strategy-driven and result-oriented, founded on the belief that every design element must fulfill a purpose beyond its aesthetic appeal.
I specialize in curating unforgettable large-scale events and immersive branded experiences — from intimate moments to the global broadcast stage. At the heart of my craft is transforming CEO keynotes into captivating spectacles that vividly bring executive visions to life while delivering visual and emotional impact.
As the creative director on behalf of Hewlett Packard Enterprise for the inaugural corporate keynote at Sphere, and in collaboration with i4D Event Services and Sphere Studios, I uncovered an aptitude for 3D visualization and spatial reasoning. Through innovative thinking and precision planning, we redefined the corporate keynote landscape. Sphere’s expansive canvas offered the perfect medium for creating immersive experiences, pushing design boundaries, and fundamentally reshaping visual storytelling into uncharted territories, leaving a profound impact on audiences worldwide.
Most recently, I led the creative direction for Delta Air Lines’ first-ever CES 2025 keynote at Sphere, marking their Centennial with an immersive journey into the future of human connection, mobility, and premium experiences. In partnership with Fulwell 73 Productions, Delta, and Sphere Studios, we translated Delta’s vision into an awe-inspiring visual narrative that honored its 100-year legacy while redefining the future of travel on an unprecedented scale.
For me, teamwork makes the dream work. My success is fueled by collaboration with a network of award-winning, world-class artists, creators, animators, writers, and technical experts. This rich network of talent enables me to turn complex ideas into immersive experiences and the tricky stuff into wow moments. My journey’s taken me from the Middle East to San Francisco, and now New York City, inspiring my work with a unique perspective that blends compelling stories with visuals that make everything a bit more special.
As I look to the future, I am excited by the prospect of leveraging new technologies and entering into creative collaborations that push the boundaries of design further. My ambition is to create multidimensional encounters that mesmerize and connect with global audiences, advancing visual storytelling, event branding, and experiential design into realms yet unimagined.
I am available to work individually as a creative director with your event, communications, and production teams. I can also offer a turn-key end-to-end event experience with my event production partners and network.
Let’s embark on this creative journey together.
What We Do
Brand Experience
Large-Scale Event Branding
Immersive Branded Experiences
Virtual & Physical Conferences
Trade Shows
Keynote Design
Creative Strategy
CEO Keynote Creation + Design
C-Suite Presentations
Executive Vision Visualization
Motion Graphics + Digital Media
Larger-Than-Life Animations
Precision Planning + Execution
Run-of-Show Creation
Global Talent Collaboration
Brand Identity
Brand Strategy
Visual Identity
Graphic Design
Brand Guidelines
Business Systems
Website Design
Client Experience
Meet our team
We bring together the right professionals for every project. While our network of experts spans from coast to coast, we’re a 100% virtual agency that’s always on.
Mona Lam
Executive Account Director
With over 20 years of experience in the industry, Mona has successfully executed hundreds of events, from tradeshows to product launches to CIO summits. Mona goes beyond traditional and tactical execution, digging deep into culture and audience mindset in order to create unexpected approaches to engagement and activations.
Jesse Beauchamp
Creative Director
A true multi-disciplinary artist and designer, Jesse’s skills range from identity design to UX, from animation to generative and code-based art. Jesse is technology-agnostic, deploying whatever tools are needed—existing or emerging—to push the boundaries of brand interaction and create one-of-a-kind experiences. He has worked his magic on brands such as J.P. Morgan, Cigna, TradeStation, HPE, CSAA and Groupon.
Todd Richards
Creative Director
Todd has been a creative director for more than 20 years, with hundreds of national and international awards under his belt. Working in New York, Toronto and San Francisco, he has created conceptually provocative designs across a broad range of industries and clients—from global Fortune 500 companies to startups—including Zynga, ARM, Herman Miller, Oracle, TED Global, de Young Museum, and VMware.
Karen Staats
Chief Operating Officer
Karen is a results-driven manager with nearly 20 year of experience leading various teams and overseeing company-wide projects and processes from inception to completion. Her time management skills and sharp attention to detail ensure that everyone’s goals, from internal teams to clients, are met.
Tran Huynh
Senior Design Director
Tran is a highly versatile design director, equally adept in print, packaging, environmental, visual ID, and digital design. She has over 10 years of experience working with developers, design agencies, and production companies, for clients across various industries; from high-end beauty brands like Laura Mercier to financial heavyweights like J.P. Morgan to technology giants like HPE and ARM.
Peter Petropoukalos
Director of Creative Services
Peter has nearly three decades of experience across the spectrum of graphic design, production and management. A graduate of Syracuse University and the Academy of Art, he specializes in managing projects from conception through execution in branding, print design, physical and virtual events, rendering and more.
Clare Rhinelander
Senior Producer
Clare has over 25 years of experience as a Production Designer and Designer, working on brands such as Herman Miller, HPE, J Vineyards, Peet’s, and the de Young Museum. She is an expert at preparing final files for print, color mark-up, and press checking in North America, Asia, and Europe. Her areas of expertise include collateral, annual reports, corporate identity systems, packaging, and advertising.
Join our team
We’re always looking for top talent to join our team of designers, producers, writers and animators.