Brand Identity
arm
Our Role
Brand Identity, Creative Direction, Concept Development, Motion Graphics, Physical Environments and Exhibitions, Print, Video Direction, Copywriting, Collateral System and Guidelines
Project Details
Arm-based chips are in products that enhance the human experience; connect people, improve lives and make the impossible possible. Arm provides the framework— the springboard to innovation—which shapes our smarter, more connected world. No Filter was tasked with creating a comprehensive brand identity system that could express arm’s many facets within a simple and elegant framework.
The flexible and universal grid was our starting point. And within that grid we found the crossing nodes to be the most irreducible representation of the invisible framework that arm provides, giving us a basis for our graphic language.
The system needed to hold up in a variety of channels while depicting very different subject matters. This is where the modularity of the system really shined. Allowing mass reproducibility without compromising on quality gave arm the edge in an industry that requires enterprise-level communication at startup speed.
